Editorial standards
Preparedness advice is only worth having if you can trust it. These are the rules we hold ourselves to, on this website and in the app.
Plain and clear
We write in plain UK English. We do not use fear, urgency, or images of disaster to persuade you to do anything. If something is genuinely important, we say so plainly and explain why.
We do not invent numbers
Where we give a figure, such as how much water to keep per person, we take it from a named, official source and say where it comes from. If there is no clear official figure, we say that rather than making one up.
Safety-critical content is sourced, not improvised
First-aid and other clinical guidance is a special case. We do not write it ourselves, and we do not let software generate or reword it. Where the app includes such guidance, it comes from a recognised authority, is shown as published, and is clearly attributed. In an emergency, always call 999. Guidance is never a substitute for hands-on training.
Our own writing is original
The general preparedness articles on this site are written by us. We do not copy other organisations' material. We link to official sources so you can read the original for yourself.
We measure in days
The app expresses your resilience in days, never as a flattering percentage or grade. If your weakest essential lasts a day, it says a day. We would rather be useful than reassuring.
Corrections
If you spot something wrong or out of date, please tell us at [email protected] and we will put it right.